With Valentine’s Day behind us we can talk openly about the presumable pressure this “loving” pastime perpetuates. It has become a love/hate holiday throughout the world. The superficial significance that it boasts, or rather burdens on romantic love is brutal to say the least. Historically Saint Valentine’s Day is a cross between Robin Hood and Romeo and Juliet. Saint Valentine of Rome would perform wedding ceremonies for soldiers who were forbidden to marry. This led to his imprisonment and ultimately his death. The Saint Valentine traditions flourished over time and strengthened its association with courtly love.
Michael Carucci not only sells luxury real estate, he lives in it. He has lived at the prestigious Four Seasons Boston overlooking Boston Public Gardens for more than a decade and as such, he says that he has learned a great deal about luxury branding which he has brought to his own business as Executive Vice President of Gibson Sotheby’s Real Estate. Michael is a lifelong learner who believes that life is a classroom and the people and interactions he has daily are all part of the lessons he is learning about being a better person, a wiser businessman, and leading the very best luxury real estate team, not just in Boston, but in the world. Here are three lessons Michael Carucci has garnered about building his own distinguished luxury brand from his decade long residence at Four Seasons Boston:
The Difference Between Good and Great: Michael says that the difference between good brands and great brands comes down to client satisfaction, which is something Four Seasons has mastered impeccably. He says that what enables Four Seasons to consistently deliver a great experience is that they’ve taught their employees not just to satisfy the client but also to anticipate the client’s needs in advance, and provide value even before the client knows he is seeking it. For example, Michael says that if he were to walk into the lobby of his Four Seasons Residences with a bundle of flowers, Jim at the front desk will ask how his day is going and will ask if he should send a vase up to the Carucci residence for the flowers. Jim will anticipate that a vase may be needed, even before Michael realizes he needs one. How this has translated to Michael’s business is that he and his team at The Carucci Group have become meticulous about anticipating the needs of each client, even before they known they need anything. For example, with a recent estate closing in Brookline, Michael’s team realized that the family would be arriving to their new home late in the evening, so he had his Carucci Group concierge team complete a full food shopping order, so that his clients would arrive home to a refrigerator full of food after a long night on the road. Michael says that excellence is his minimum standard, and that he’s learned a great deal about distinctive client satisfaction from living at Four Seasons Boston.