BOSTON, Dec. 22, 2016 /PRNewswire/ — Michael Carucci, Chairman of The Carucci Group, a division of Gibson Sotheby’s International Realty, today announced a global partnership with Denmark-based Area9 Design. The initiative is being led by the design firm’s creative art director, Ole Lund, who has been recognized for his design and branding campaigns for luxury brand notables such as Tom Ford, Chanel, Dior, Tiffany & Co., Louis Vuitton, Berluti Paris, Waldorf Astoria, NetJets, American Express, La Mer, and Vogue Magazine. The campaign will include a complete redesign of The Carucci Group brand, state-of-the-art marketing and a luxury real estate web portal. The rollout is scheduled to commence in Q2 2017.
“I have had the opportunity to work extensively with many of the world’s leading luxury brands. When it comes to Boston real estate and luxury living, there are two names that immediately come to mind – Carucci and Gibson Sotheby’s International Realty,” said Lund. “I am elated to have this opportunity to showcase the history and knowledge of their elite performance through this branding and marketing campaign as well as a new web portal. This will be a unique campaign and the first of its kind in the luxury real estate marketplace.”
Carucci Group Chairman Michael Carucci added, “I am delighted to have this opportunity to partner with Area9 Design and Mr Lund. My objective in this new collaboration is to further solidify The Carucci Group and Gibson Sotheby’s International Realty as a brand synonymous with luxury real estate and commercial sales. With many years dedicated to this singular goal I am confident this partnership will yield the results we have always desired.”
The rebranding will launch in early Spring with an initiative that includes a new logo for The Carucci Group and revised, elegant marketing pieces for exquisite residences and investment grade properties. This will be complimented with a unique interactive web portal. The web portal will include a concierge functionality specifically designed to offer a unique customized living search for Boston’s most affluent buyers, sellers and investors.